Privacy Policy
Alpha Travel & Marketing SEE d.o.o. Subotica respects the privacy of visitors, clients, business partners and users of www.alphatravelmarketing.com.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our Website, contact us or submit a Request for Proposal.
1. Data Controller
The controller responsible for personal data processed through this Website is:
Alpha Travel & Marketing SEE d.o.o. Subotica
Vrtna ulica 15
24000 Subotica
Republic of Serbia
Company registration number: 21249785
Tax identification number: 109826692
Licence no.: OTP 74/2025
Email: info@alphatravelsee.com
2. Personal Data We May Collect
When you contact us or submit a Request for Proposal, we may collect information such as your name, company or organisation, business email address, telephone number, country or market, group size, travel dates, destination preferences, accommodation requirements, requested services, budget information and other details included in your enquiry.
If you upload an itinerary, RFP, brief or other document, information contained in that document may also be processed.
When you use the Website, certain technical information may be collected automatically, including IP address, device type, browser, operating system, referring page, pages visited, approximate location based on IP address, access time and cookie or similar identifiers.
When you communicate with us by email or other channels, we may retain the content and history of that communication.
3. Why We Process Personal Data
We may process personal data in order to:
respond to enquiries and Requests for Proposal; prepare travel, event or destination-management proposals; take steps requested before entering into a contract; provide contracted services; communicate with clients and business partners; manage reservations and suppliers where relevant; maintain Website security; prevent misuse or technical problems; improve our Website and services; comply with legal, tax, accounting and regulatory obligations; and send marketing communications where a valid legal basis exists.
4. Legal Bases for Processing
Depending on the circumstances, processing may be based on:
Pre-contractual steps or performance of a contract where you ask us to prepare or provide services.
Legal obligations where applicable law requires us to retain or disclose information.
Legitimate interests in operating and protecting our business, responding to professional enquiries, maintaining B2B relationships, improving the Website and preventing misuse, provided those interests do not override your rights.
Consent where consent is required, particularly for certain cookies, marketing technologies or communications.
Where consent is used, you may withdraw it at any time without affecting processing that took place before withdrawal.
5. Cookies and Website Technologies
The Website may use cookies and similar technologies for technical functionality, preferences, analytics and, where enabled, marketing purposes.
More information is available in our Cookie Policy.
6. Who May Receive Your Data
Personal data may be accessed by authorised Alpha Travel & Marketing personnel and, where necessary, by service providers acting on our behalf.
These may include Website hosting and technology providers, including Wix and its service providers; email and communication providers; IT support providers; professional advisers; accounting providers; and travel or event suppliers where sharing information is necessary to prepare or deliver the requested service.
We do not sell personal data.
Information is shared only where reasonably necessary for the relevant purpose or where required by law.
7. Travel and Event Suppliers
When you request or book travel or event services, certain personal data may need to be provided to hotels, transport providers, guides, venues, restaurants, attractions or other suppliers.
The type of information shared depends on the service requested and is limited to what is reasonably necessary to organise or provide that service.
8. International Data Transfers
Some technology providers or business partners may process information outside Serbia or outside the country in which you are located.
Where applicable law requires safeguards for international transfers, Alpha Travel & Marketing will use appropriate legal mechanisms or work with providers that offer suitable protection for transferred data.
9. How Long We Keep Personal Data
Personal data is retained only for as long as reasonably necessary for the purpose for which it was collected.
Enquiry and proposal information may be retained while the request is active and for a reasonable follow-up period afterwards.
Where an enquiry results in a contractual relationship, relevant information may be retained for the duration of the relationship and afterwards for the periods required by tax, accounting, tourism, contractual or other applicable laws.
Technical and security information may be retained for shorter periods where appropriate.
10. Data Security
We use reasonable technical, organisational and administrative measures intended to protect personal data against unauthorised access, accidental loss, misuse, alteration or disclosure.
No online transmission or electronic storage system can, however, be guaranteed to be completely secure.
11. Your Rights
Depending on the applicable law and circumstances, you may have the right to request access to your personal data, correction of inaccurate information, deletion, restriction of processing, portability of certain data, or objection to particular processing.
Where processing is based on consent, you may withdraw your consent.
Requests can be sent to info@alphatravelsee.com.
We may need to verify your identity before responding to a request.
12. Complaints
If you believe your personal data has been processed contrary to applicable Serbian data-protection law, you may contact the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia, the Serbian supervisory authority responsible for personal-data protection.
Where the GDPR applies, you may also have the right to lodge a complaint with the competent supervisory authority in the relevant EU or EEA jurisdiction.
13. Children
The Website is intended primarily for professional and business users and is not directed to children.
We do not knowingly use the Website to solicit personal information directly from children.
14. Third-Party Links
Our Website may contain links to external websites.
Their privacy practices are governed by their own policies, and Alpha Travel & Marketing is not responsible for the way third parties process personal data.
15. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, Website functionality or legal requirements.
The latest version will always be available on the Website.
16. Contact
For questions or requests concerning privacy or personal-data processing:
Alpha Travel & Marketing SEE d.o.o. Subotica
Vrtna ulica 15
24000 Subotica, Serbia
Email: info@alphatravelsee.com